Uncover the true impact of your marketing spend

Marketing Mix Modeling Reimagined

Helping Advertisers make the best and most informed use of their marketing dollars over all possible channels

Clean, transform, and prepare your marketing data for modeling with our intuitive interface.

Leverage open-source frameworks like Meridian, Robyn, and PyMC for sophisticated model tuning.

Track model runs, visualize marketing mix changes, and identify the optimal allocation strategy.

A Complete Marketing Mix Modeling Platform

TOM provides all the tools you need to build, tune, and analyze marketing mix models using the best open-source frameworks available.

Clean, transform, and organize your marketing data with our intuitive interface and pre-built connectors.

Leverage open-source frameworks like Meridian, Robyn, and PyMC for sophisticated model tuning.

Analyze model outputs with interactive visualizations to extract actionable insights for your business.

Track all model runs, compare performance, and maintain a complete history of your modeling journey.

Value Proposition

How much did each of the channels contribute to the revenue of the business on top of baseline.

What is the return on investment of each of the channel as well as the marginal value of each advertising dollar.

Given your current budget or current goals what is the amount that should be invested in each of the channels.

Our Approach

From raw data to optimized marketing strategy, TOM guides you through the entire marketing mix modeling process with sophistication and clarity.

Join forward-thinking marketers using TOM to drive better results from their marketing investments.

Connect to your marketing data sources quickly with our pre-built integrations.

Get actionable insights with our intuitive dashboard and visualization tools.

Receive guidance from our team of marketing science experts every step of the way.

Ready to optimize your marketing mix? Contact us today to learn how TOM can help your business.